Keyword research is one of the most important steps in SEO. If you want to rank your blog on Google and get more traffic, you need to use the right keywords. Many premium tools like Ahrefs, SEMrush, and Moz are expensive, but there are also powerful free keyword research tools that Indian bloggers can use.
In this blog, we will explore the best free keyword research tools that can help Indian bloggers find high-ranking keywords.
1. Google Keyword Planner
Best for: Finding keywords for SEO and Google Ads
Google Keyword Planner is a free tool from Google that helps you find the right keywords based on search volume, competition, and CPC (Cost Per Click).
Features:
- Find keyword ideas based on your niche
- Get search volume and competition level
- Find local keywords for India
- Ideal for PPC campaigns and SEO
How to Use:
- Go to Google Keyword Planner
- Click on “Discover new keywords”
- Enter your topic (e.g., “Best travel destinations in India”)
- Get a list of keyword ideas
2. Ubersuggest
Best for: Finding low-competition keywords
Ubersuggest, developed by Neil Patel, is a great tool for bloggers looking for keyword ideas, SEO insights, and competitor analysis.
Features:
- Provides keyword ideas with search volume
- Shows keyword difficulty (how hard it is to rank)
- Suggests related keywords
- Shows top-ranking pages for a keyword
How to Use:
- Go to Ubersuggest
- Enter your keyword (e.g., “best smartphones under 15000 in India”)
- Get keyword suggestions and difficulty score
3. AnswerThePublic
Best for: Finding question-based keywords
AnswerThePublic helps you find the most popular questions people are asking related to a topic.
Features:
- Generates question-based keywords
- Useful for writing FAQs and blog posts
- Provides visual keyword maps
How to Use:
- Go to AnswerThePublic
- Enter a topic (e.g., “digital marketing”)
- Get a list of commonly asked questions
4. Keyword Tool.io
Best for: Finding long-tail keywords
Keyword Tool.io is a great alternative to Google Keyword Planner. It helps bloggers find long-tail keywords that are easier to rank for.
Features:
- Generates long-tail keyword ideas
- Works for Google, YouTube, Bing, and Amazon
- No need to create an account
How to Use:
- Go to Keyword Tool.io
- Enter a seed keyword (e.g., “SEO for beginners”)
- Get a list of long-tail keyword suggestions
5. Google Trends
Best for: Finding trending topics in India
Google Trends shows the latest trends and search patterns, helping bloggers find trending keywords.
Features:
- Shows keyword popularity over time
- Helps identify seasonal trends
- Compare keyword trends
- Great for news and event-based blogging
How to Use:
- Go to Google Trends
- Enter a keyword (e.g., “IPL 2025”)
- Analyze the trend graph
6. SEO Minion
Best for: Finding keyword insights directly from Google
SEO Minion is a free Chrome extension that helps bloggers find keyword data from Google search results.
Features:
- Shows People Also Ask (PAA) questions
- Finds related keywords
- Checks keyword rankings
How to Use:
- Install SEO Minion from the Chrome Web Store
- Search for a keyword on Google
- Use SEO Minion to extract keyword insights
7. Keyword Surfer
Best for: Instant keyword research while searching on Google
Keyword Surfer is another free Chrome extension that provides keyword data directly in Google search.
Features:
- Shows search volume next to Google search results
- Suggests related keywords
- Provides keyword difficulty score
How to Use:
- Install Keyword Surfer from the Chrome Web Store
- Search for any topic on Google
- See keyword data in search results
8. Soovle
Best for: Finding keyword ideas from multiple search engines
Soovle generates keyword ideas from Google, YouTube, Amazon, Bing, and Wikipedia.
Features:
- Finds keyword ideas from different platforms
- Helps with multi-platform SEO strategy
- Simple and easy to use
How to Use:
- Go to Soovle
- Enter a keyword (e.g., “best laptops in India”)
- Get keyword suggestions from various sources
9. SERPS Keyword Research Database
Best for: Finding high CPC keywords
This tool is useful for bloggers who want to monetize their websites using Google AdSense.
Features:
- Shows high CPC keywords
- Finds keywords with high commercial intent
- Helps in PPC and AdSense earnings
How to Use:
- Visit SERPS Keyword Research
- Enter a keyword
- Get CPC and competition insights
10. Google Search Suggestions (Autocomplete)
Best for: Finding keywords manually
Google’s autocomplete feature suggests the most searched keywords related to a topic.
How to Use:
- Open Google and type a keyword (e.g., “best smartphones under”)
- Look at the suggested searches
- Use those suggestions in your blog
Conclusion
Finding the right keywords is crucial for Indian bloggers who want to rank on Google and get more traffic. These free keyword research tools can help you discover the best keywords for your niche without spending money.
Recommended Tools Based on Your Needs:
- For beginners: Google Keyword Planner, Ubersuggest
- For long-tail keywords: Keyword Tool.io, AnswerThePublic
- For trending topics: Google Trends
- For competitor research: Ubersuggest, SEO Minion
Using these tools smartly will help you write better content, improve your SEO, and grow your blog traffic. Happy blogging! 🚀