Twitter Management involves creating and maintaining an active presence on Twitter, a platform known for real-time updates and quick interactions. It includes tweeting relevant content, engaging with followers, responding to mentions, and using hashtags effectively to increase reach. Twitter management also involves monitoring trending topics and leveraging them for promotional purposes.

A successful Twitter strategy helps businesses build a community around their brand, increase engagement, and drive traffic to websites. It’s crucial to maintain consistency in posting, analyze audience feedback, and use Twitter Ads to expand reach. Brands can also use Twitter for customer service by addressing customer concerns promptly.