Dropshipping is an e-commerce business model where store owners sell products to customers without keeping inventory. When a customer places an order, the store owner purchases the item from a third-party supplier, who then ships the product directly to the customer. This model eliminates the need for the seller to handle products or manage warehouse operations, making it an attractive option for new entrepreneurs.

Dropshipping allows business owners to start an online store with minimal investment and risk, as they don’t need to buy inventory upfront. However, competition can be high, and profit margins may be thin. Success in dropshipping relies on selecting reliable suppliers, offering quality products, and implementing effective marketing strategies to drive traffic to the store.